Popupshop

Vacant is known for disruptive pop-up activations after developing our concept for temporary retail in 1999. We started out as a small independent style fashion magazine called Fidget and after a trip to Tokyo to cover some local designers, came up with the concept for temporary retailing. Our first pop-up store opened in early 2003 at a vacant gallery in Soho, New York City, We now work as a partner with agencies and brands looking to develop pop-up activations as part of their marketing strategy. Some of our clients include Weiden+Kennedy, Havas Worldwide, CP+B, HBO, Hewlett Packard, B&G Foods, Reebok, Puma and McDonalds.