Porsche Digital

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Digitalization is drastically changing entire industries and business models. But it’s also opening new opportunities to be explored and exploited. That’s why Porsche Digital was founded in 2016 as the technology and digital unit of Porsche AG. Our primary mission is to discover and scale new digital business models, as well as to optimize existing products. To do so, we’re creating technologically advanced industry solutions while expanding the digital ecosystem through collaboration with promising start-ups. To tap into promising business models outside the company, we draw on our global network of ten innovation centres. These are located in Ludwigsburg, Berlin, Tel Aviv, Shanghai, Beijing, Shenzhen, Barcelona, Zagreb, Atlanta and Palo Alto in Silicon Valley.
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Porsche Engineering and Porsche Digital are evaluating consolidation - Porsche Newsroom

Porsche Engineering and Porsche Digital are evaluating consolidation Porsche Newsroom

Why Porsche’s Digital Gauges Are Better Than Everyone Else’s - The Drive

Why Porsche’s Digital Gauges Are Better Than Everyone Else’s The Drive

Does the Porsche Cayenne Interior Really “Redefine the Interior Experience?” - Autoweek

Does the Porsche Cayenne Interior Really “Redefine the Interior Experience?” Autoweek

Porsche adds digital keys, in-car gaming to 2026 Macan Electric - Ars Technica

Porsche adds digital keys, in-car gaming to 2026 Macan Electric Ars Technica

Porsche expands driver assists and digital key for Macan Electric - flatsixes

Porsche expands driver assists and digital key for Macan Electric flatsixes

It's Time Everyone Stopped Freaking Out Over The New Porsche 911's Digital Gauge Cluster - The Autopian

It's Time Everyone Stopped Freaking Out Over The New Porsche 911's Digital Gauge Cluster The Autopian

Ex-McLaren boss could take the wheel at Porsche - Digital Journal

Ex-McLaren boss could take the wheel at Porsche Digital Journal

More comfort, smarter assistance and enhanced entertainment for the Porsche Macan - Porsche Newsroom

More comfort, smarter assistance and enhanced entertainment for the Porsche Macan Porsche Newsroom

Porsche 2026 Macan EV gets digital key sharing, AI voice control and automatic parking - Fox Business

Porsche 2026 Macan EV gets digital key sharing, AI voice control and automatic parking Fox Business

Lane change at VIN Art: Spin-off of Porsche Digital's innovation project - Porsche Newsroom

Lane change at VIN Art: Spin-off of Porsche Digital's innovation project Porsche Newsroom

The new Cayenne Electric showcases the Porsche interior of the future - Porsche Newsroom

The new Cayenne Electric showcases the Porsche interior of the future Porsche Newsroom

Cayenne testing under extreme conditions – real and virtual - Porsche Newsroom

Cayenne testing under extreme conditions – real and virtual Porsche Newsroom

Porsche is further enhancing its in-car digital systems - Porsche Newsroom

Porsche is further enhancing its in-car digital systems Porsche Newsroom

The Cayenne Electric showcases the Porsche interior of the future - Porsche Newsroom

The Cayenne Electric showcases the Porsche interior of the future Porsche Newsroom

Patrick Dempsey presents the new top-of-the-range model of the 911 series - Porsche Newsroom

Patrick Dempsey presents the new top-of-the-range model of the 911 series Porsche Newsroom

Protection Through Expertise: Ethical Hacker Program and Reporting Policy - Porsche Newsroom

Protection Through Expertise: Ethical Hacker Program and Reporting Policy Porsche Newsroom

Patrick Dempsey presents the new top-of-the-range model of the 911 series - Porsche Newsroom

Patrick Dempsey presents the new top-of-the-range model of the 911 series Porsche Newsroom

Porsche Unveils Cayenne Electric Interior - The EV Report

Porsche Unveils Cayenne Electric Interior The EV Report

Camouflaged Cayenne Electric demonstrates performance and practicality - Porsche Newsroom

Camouflaged Cayenne Electric demonstrates performance and practicality Porsche Newsroom

2026 Porsche Macan Adds More Digital Features, Charging Convenience, and Towing Capacity - MotorTrend

2026 Porsche Macan Adds More Digital Features, Charging Convenience, and Towing Capacity MotorTrend

Porsche Cayenne EV interior centered around curved display, screens - Yahoo! Autos

Porsche Cayenne EV interior centered around curved display, screens Yahoo! Autos

The 2026 Porsche Macan EV is more powerful, more high-tech, and even lets you game inside - Electrek

The 2026 Porsche Macan EV is more powerful, more high-tech, and even lets you game inside Electrek

Porsche’s electric SUV brings digital innovation to interior design - Electric & Hybrid Vehicle Technology International

Porsche’s electric SUV brings digital innovation to interior design Electric & Hybrid Vehicle Technology International

See Inside The Porsche Cayenne EV’s Dramatic Interior: Largest-Ever Display, AI, And Mood Modes - Yahoo! Autos

See Inside The Porsche Cayenne EV’s Dramatic Interior: Largest-Ever Display, AI, And Mood Modes Yahoo! Autos

The 2026 Porsche Macan EV's Updates Include the Ability to Play Video Games on the Go - Car and Driver

The 2026 Porsche Macan EV's Updates Include the Ability to Play Video Games on the Go Car and Driver

2026 Porsche Macan EV Adds Smarter Tech, Digital Key, and More Practicality - The Torque Report

2026 Porsche Macan EV Adds Smarter Tech, Digital Key, and More Practicality The Torque Report

Porsche Unveils the Interior of the Future in the New Cayenne Electric - UzDaily.uz

Porsche Unveils the Interior of the Future in the New Cayenne Electric UzDaily.uz

Development plan for Nardò Technical Center will not be implemented - Porsche Newsroom

Development plan for Nardò Technical Center will not be implemented Porsche Newsroom

Porsche Digital opens new office in Mexico - Porsche Newsroom

Porsche Digital opens new office in Mexico Porsche Newsroom

Porsche introduces support for Apple® Maps EV routing to provide an enhanced experience for iPhone® users - Porsche Newsroom

Porsche introduces support for Apple® Maps EV routing to provide an enhanced experience for iPhone® users Porsche Newsroom

Porsche Digital launches Company Building - Porsche Newsroom

Porsche Digital launches Company Building Porsche Newsroom

"We work in one of the most important innovation ecosystems on the planet" - Porsche Newsroom

"We work in one of the most important innovation ecosystems on the planet" Porsche Newsroom

Porsche Digital launches digital services for urban mobility with Cyklær - Porsche Newsroom

Porsche Digital launches digital services for urban mobility with Cyklær Porsche Newsroom

Porsche ramps up its activities in Tel Aviv - Porsche Newsroom

Porsche ramps up its activities in Tel Aviv Porsche Newsroom

#DigitalFamily: Porsche gears up for the digital future - Porsche Newsroom

#DigitalFamily: Porsche gears up for the digital future Porsche Newsroom

DesignCar™ from Porsche Digital expands options for car enthusiasts - Porsche Newsroom

DesignCar™ from Porsche Digital expands options for car enthusiasts Porsche Newsroom

AWS Tech Alliance boosts cloud skills and tech jobs across German industries | Amazon Web Services - Amazon Web Services

AWS Tech Alliance boosts cloud skills and tech jobs across German industries | Amazon Web Services Amazon Web Services

Porsche Digital opens office in Spain - Porsche Newsroom

Porsche Digital opens office in Spain Porsche Newsroom

Porsche Digital develops artificial intelligence for noise detection - Porsche Newsroom

Porsche Digital develops artificial intelligence for noise detection Porsche Newsroom

Porsche Digital Campus promotes networking of business and science - Porsche Newsroom

Porsche Digital Campus promotes networking of business and science Porsche Newsroom

Porsche Digital, Inc. opens location in Silicon Valley - Porsche Newsroom

Porsche Digital, Inc. opens location in Silicon Valley Porsche Newsroom

Porsche Digital opens location in Croatia - Porsche Newsroom

Porsche Digital opens location in Croatia Porsche Newsroom

Digital Lab: The Porsche ideas laboratory - Porsche Newsroom

Digital Lab: The Porsche ideas laboratory Porsche Newsroom

Porsche Digital in Tel Aviv: Scouting in the Startup Nation - Porsche Newsroom

Porsche Digital in Tel Aviv: Scouting in the Startup Nation Porsche Newsroom

Porsche Digital opens second location in the US - Porsche Newsroom

Porsche Digital opens second location in the US Porsche Newsroom

A digital chassis twin for predictive driving functions and component status updates - Porsche Newsroom

A digital chassis twin for predictive driving functions and component status updates Porsche Newsroom

Porsche founds Digitization Competence Center - Porsche Newsroom

Porsche founds Digitization Competence Center Porsche Newsroom

Mattias Ulbrich and Stefan Zerweck new executive board at Porsche Digital - Porsche Newsroom

Mattias Ulbrich and Stefan Zerweck new executive board at Porsche Digital Porsche Newsroom

The evolution of automotive retail: How Porsche and Porsche Digital approach e-commerce - Porsche Newsroom

The evolution of automotive retail: How Porsche and Porsche Digital approach e-commerce Porsche Newsroom

Glimpse into the future: the digital twin of a high-voltage battery - Porsche Newsroom

Glimpse into the future: the digital twin of a high-voltage battery Porsche Newsroom

Porsche ramps up its activities in Tel Aviv - Porsche Newsroom

Porsche ramps up its activities in Tel Aviv Porsche Newsroom

Interior of 2026 Porsche Cayenne Electric revealed - CompleteCar.ie

Interior of 2026 Porsche Cayenne Electric revealed CompleteCar.ie

New digital platform for all Porsche vehicle-related services - Porsche Newsroom

New digital platform for all Porsche vehicle-related services Porsche Newsroom

Digital transformation at Porsche - Porsche Newsroom

Digital transformation at Porsche Porsche Newsroom

Marqued celebrates 1st anniversary as marketplace for collectible cars - Porsche Newsroom

Marqued celebrates 1st anniversary as marketplace for collectible cars Porsche Newsroom

Porsche Digital expands US presence beyond Silicon Valley with new Atlanta office - TechCrunch

Porsche Digital expands US presence beyond Silicon Valley with new Atlanta office TechCrunch

Digital transformation at Porsche: Global SAFe Summit - Porsche Newsroom

Digital transformation at Porsche: Global SAFe Summit Porsche Newsroom

Porsche art: 10 trailblazing digital artists - Porsche

Porsche art: 10 trailblazing digital artists Porsche

Start-up “&Charge” promotes electric mobility - Porsche Newsroom

Start-up “&Charge” promotes electric mobility Porsche Newsroom

Home of Tech — Why Porsche Digital is part of the Silicon Valley - Porsche Newsroom

Home of Tech — Why Porsche Digital is part of the Silicon Valley Porsche Newsroom

Big dreams, Big Data: the IT transformation at Porsche - Porsche Newsroom

Big dreams, Big Data: the IT transformation at Porsche Porsche Newsroom

NOAH conference: Porsche is investing in ecosystem for digital transformation - Porsche Newsroom

NOAH conference: Porsche is investing in ecosystem for digital transformation Porsche Newsroom

“We need to be active in relevant technology hubs” - Porsche Newsroom

“We need to be active in relevant technology hubs” Porsche Newsroom

Porsche Digital: developing global digital business models - Porsche Newsroom

Porsche Digital: developing global digital business models Porsche Newsroom

Porsche’s Digital Business Opens New Office In Atlanta to Snag Auto-Enthused Tech Talent - Hypepotamus

Porsche’s Digital Business Opens New Office In Atlanta to Snag Auto-Enthused Tech Talent Hypepotamus

Marqued online marketplace launches to widen appeal of classic car ownership - Porsche Newsroom

Marqued online marketplace launches to widen appeal of classic car ownership Porsche Newsroom

Porsche invests in start-up Evopark - Porsche Newsroom

Porsche invests in start-up Evopark Porsche Newsroom

Porsche Ventures: global investments in technology and business models - Porsche Newsroom

Porsche Ventures: global investments in technology and business models Porsche Newsroom

For Porsche's complex electric-car factory, digital planning means zero impact - Autodesk

For Porsche's complex electric-car factory, digital planning means zero impact Autodesk

Porsche Digital launches partnership with start-up home-iX - Porsche Newsroom

Porsche Digital launches partnership with start-up home-iX Porsche Newsroom

How customers help develop a digital service at Porsche - Porsche Newsroom

How customers help develop a digital service at Porsche Porsche Newsroom

Soundtrack My Life – every Porsche will soon be making its own music - Porsche Newsroom

Soundtrack My Life – every Porsche will soon be making its own music Porsche Newsroom

Visiting the future on a road trip through Tel Aviv - Porsche

Visiting the future on a road trip through Tel Aviv Porsche

Porsche invests in Silicon Valley start-up “Miles” - Porsche Newsroom

Porsche invests in Silicon Valley start-up “Miles” Porsche Newsroom

Porsche further expands online vehicle sales - Porsche Newsroom

Porsche further expands online vehicle sales Porsche Newsroom

Behind The Scenes: How Porsche’s Digital Lab Fosters Innovation - Adobe

Behind The Scenes: How Porsche’s Digital Lab Fosters Innovation Adobe

Klaus Zellmer: Paving the way for personalized digital retail - Porsche Newsroom

Klaus Zellmer: Paving the way for personalized digital retail Porsche Newsroom

Forward31: new business models, a broad network, and swift execution - Porsche Newsroom

Forward31: new business models, a broad network, and swift execution Porsche Newsroom

Constructing the tech future: Porsche Digital spearheads talent attraction - McKinsey & Company

Constructing the tech future: Porsche Digital spearheads talent attraction McKinsey & Company

Porsche Aftersales is expanding its digital customer services - Porsche Newsroom

Porsche Aftersales is expanding its digital customer services Porsche Newsroom

Connecting the ecosystem with passion: Porsche Digital Lab at Startupnight 2019 - Porsche Newsroom

Connecting the ecosystem with passion: Porsche Digital Lab at Startupnight 2019 Porsche Newsroom

Porsche Digital Lab makes first visit to Singapore - Porsche Newsroom

Porsche Digital Lab makes first visit to Singapore Porsche Newsroom

Porsche Digital Expands: New Atlanta Office Focused on North America Projects - Porsche Newsroom

Porsche Digital Expands: New Atlanta Office Focused on North America Projects Porsche Newsroom

Porsche Digital subsidiary launches NFT sports collectibles platform - ledgerinsights.com

Porsche Digital subsidiary launches NFT sports collectibles platform ledgerinsights.com

Digitalization, data protection and corporate digital responsibility - Porsche Newsroom

Digitalization, data protection and corporate digital responsibility Porsche Newsroom

Porsche Digital Expands to Atlanta - WardsAuto

Porsche Digital Expands to Atlanta WardsAuto

How we foster innovation through agile values - Porsche Newsroom

How we foster innovation through agile values Porsche Newsroom

Porsche provides start-up investor APX with additional capital - Porsche Newsroom

Porsche provides start-up investor APX with additional capital Porsche Newsroom

The individual car of your dreams as an art print - Porsche Newsroom

The individual car of your dreams as an art print Porsche Newsroom

Porsche 'digital twin' can predict when your car will need service - Engadget

Porsche 'digital twin' can predict when your car will need service Engadget

Redefining the Role of IT - Porsche Newsroom

Redefining the Role of IT Porsche Newsroom

Embracing change: My three-year Porsche adventure - Porsche Newsroom

Embracing change: My three-year Porsche adventure Porsche Newsroom

A tailored experience for motor sports enthusiasts - Porsche Newsroom

A tailored experience for motor sports enthusiasts Porsche Newsroom

Thinking One Step Ahead - Porsche Newsroom

Thinking One Step Ahead Porsche Newsroom

How to buy a Porsche NFT - Porsche

How to buy a Porsche NFT Porsche

Platform for China: a new control unit for the infotainment system - Porsche Newsroom

Platform for China: a new control unit for the infotainment system Porsche Newsroom

FOSS Movement: Porsche anchors open source in software strategy - Porsche Newsroom

FOSS Movement: Porsche anchors open source in software strategy Porsche Newsroom

Porsche opens a digital workshop in Ludwigsburg - Porsche Newsroom

Porsche opens a digital workshop in Ludwigsburg Porsche Newsroom

Blockchain project wins Startup Autobahn innovation award - Porsche Newsroom

Blockchain project wins Startup Autobahn innovation award Porsche Newsroom

Porsche achieves record figures and starts Road to 20 program - Porsche Newsroom

Porsche achieves record figures and starts Road to 20 program Porsche Newsroom

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