Potion

We are Potion—an experiential communications agency specializing in creative and artistic direction, multimedia campaigns, brand activations and partnerships. At Potion, we craft PR-worthy moments through bold advertising strategies and experiential initiatives that spark conversation and drive brand buzz. Brand activations & multimedia campaigns serve as the catalyst for success, with media relations strategically layered to amplify results. Evolving beyond the confines of traditional media – public relations plays a role in our toolkit, we see it as the cherry on top, not the main ingredient. In today’s landscape, we believe traditional media alone isn’t enough to capture attention or generate meaningful brand exposure. Founded by multidisciplinary marketing artist Juliana Goldman, Potion remains committed to pushing boundaries and redefining storytelling to shape the future of brand communications. An agency with an edge.