Powerbase Limited

Powerbase is made up of five independent and specialist electrical wholesalers which have joined together under the Powerbase banner to give their customers the maximum buying power of a major group. Advance Electrical Wholesalers Ltd, Industrial Electrical Supplies, Redpaths, Scott Electrical and Telfer Electrical. For 40 years, the unique combination of experience, expertise and passion has made Powerbase one of New Zealand’s most successful electrical wholesaler groups with 51 branches nationwide. Powerbase’s success lies in customers dealing directly with Powerbase business owners. Every Powerbase business is 100% New Zealand-owned and operated, with an unwavering focus on customer needs. The freedom of a Powerbase business to make instant decisions is unique in the electrical wholesale sector and empowers the owner to tailor personalised and innovative supply solutions for individual customers. Our stocking levels are amongst the highest in the New Zealand electrical industry with each business carrying a greater range of local and international brands and volume of stock. Unencumbered by centralised supply hubs or third party supply channels, each owner deals directly with key suppliers in genuine long-term partnerships - loyalty that has secured the strong supply support for the Group that is critical to meeting our customers’ needs. The independence of Powerbase businesses delivers another industry-leading attribute: owners are free to staff their businesses with industry-experienced and qualified professionals who share their passion and commitment to the sector. Skill levels within Powerbase are extremely high, with industry-qualified specialists in lighting, HVAC, industrial controls, security and data and communications.