Product of the Year Adria

PRODUCT OF THE YEAR AWARD for SLOVENIA; CROATIA and SERBIA THE BRAND OF INNOVATIVE BRANDS Voted Product of the Year is the world’s largest consumer-voted award for marketing innovation. Established in France in 1987, Voted Product of the Year currently operates in more than 45 countries around the world with the same purpose: to guide consumers to the best new products available on the market and reward industries for marketing innovation. A CONSUMER’S VOTE The logo is granted based on the votes of a large panel of consumers, through a market survey conducted in each country by a leading market research company (TNS, Nielsen, GFK, etc…) TRANSVERSAL REACH Eligible product categories include all FMCG products but also electrical appliances, home maintenance products, digital products and services, … There can be only one winning product in each category. A MEDIATIZED AWARD Winning products are announced at annual award ceremonies, which are held in each participant country. Both winners and finalists receive a comprehensive research analysis on the consumer survey. A MARKETING TOOL The awarded companies are granted the right to use the logo in their marketing communication for one year. It has a proven track record of being a powerful merchandising tool for marketers, increasing product’s trial, distribution, awareness and sales. Since 2012 present in Slovenia, Croatia, Serbia and BiH