Product of the Year is the world’s largest consumer-voted award for product innovation.
Established in 1987 in France, Product of the Year now operates in over 43 countries around the world including the UK, USA, and now also China.
In China, the pace of change, evolving consumer needs and high rates of saturation across categories makes effective innovation a key differentiator. However this does not always guarantee consumers notice, understand and value the innovations.
The Impact: Beyond marketing content, this prestigious award is also a proven ROI tool. Over the past 30 years, winners globally have enjoyed sales increases up to 36% after they are announced winners. When Consumers Vote. Sales Increase.
The Entries: Product of the Year annually accepts entries that demonstrate innovativeness and being launched within the past 18 months. Entered products are then placed to compete within very specific relevant categories within food, cosmetics, dish cleaning, beer, dairy beverages, health & beauty, etc.
The Research Behind It: A consumer survey and product trial is conducted to determine the winners in each category. To uphold the highest standers in research, we are honoured to be working with a leading market research company AC Nielsen to carry out and process our proprietary survey to guarantee the authenticity of the results.
The Winners: receive the right to use the POY Seal in their marketing activities and communications for one year in China.
Follow Us In WeChat:年度创品
Company Details
- Founded
- -
- Address
- Rm 202, Building C3, 800 Show, 800 Changde Rd, Jingan, Shanghai, China, Rm 202,china
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- poychina.cn
- Keywords
- Marketing, Advertising, FMCG, PR, Innovation, Consumer Surveys, Awards, Consumer packaged goods.
- HQ
- Shanghai, Shanghai
Voted Product Of The Year China Questions
Voted Product Of The Year China's website is poychina.cn
Voted Product Of The Year China's LinkedIn profile is https://cn.linkedin.com/company/poychina
Voted Product Of The Year China's industry is
Advertising Services
Voted Product Of The Year China's categories are Advertising Services
Voted Product Of The Year China's founding year is 2018
