PR Professor

PRProfessor.com is where people working in the communications industry can go for accessible and palatable academic content that can inform their day-to-day strategy. Executives in the communications industry agree that there is a large rift between people who work in communications and the academic who study it. This is a rift you don't see in other professional services industries - in the financial, legal, and medical industries, the academics are highly valued not only as frequent consultants for the top firms, but executives in those industries are hyper-aware of the top academics in the field and their most recent works. PR Professor is fostering a digital community that can mend this rift. We present the big ideas from the most interesting academics in an easily-palatable, short-form blog style and make the effort to explain how the ideas can influence the way that communications executives go about their work. The best executives/agencies are the most informed executives/agencies. Inform your strategy with the latest research, theories, and conclusions without having to dig through jargon-heavy academic journals.