Practical Sampling International

Practical Sampling International (PSI) is a full service research agency based in Nigeria with network operations in other West African Countries. PSI specializes in marketing, social and opinion researches. We have the capability to manage projects from proposal to delivery of final report/data. Our services cover both qualitative and quantitative studies. We have experience in carrying out Media Research, Automotive, Agricultural, Pharmaceutical, Health Surveys, Medical Research, Telecommunication, Advertising (pre & post), Financial, FMCG, Retail Audit, Customer Satisfaction, IT, Segmentation, Mystery Shopping, Opinion Poll, Desk Research, Sponsorship Tracking, Social research, amongst others. Our scope spans consumer, industrial/corporate and trades using door-to-door, central location, telephone and on-line interviews. We also carry out in-home and in-store observations. We have established a National network of field force across the six regions of the country which gives us an edge over competition: our field force currently comprises Three Thousand Two Hundred and Twenty Three (3,223) supervisors and interviewers. PSI also have offices in Ghana, Liberia and Senegal while the team has field workers in all the other west African countries. Our clientele include blue chip organizations, multinational companies, international organizations, NGOs, government agencies as well as local companies in each market. PSI is the contact you need to obtain the information you require in the Nigerian market and other West African Countries. We will always provide you with the highest quality research services. You can always count on us to efficiently and professionally deliver research services to you.