PrADS Inc.

Predictive Analytics & Decision Solutions[PrADS], a subsidiary of Dun & Bradstreet provides cutting edge analytics solutions and actionable insights to leading organizations globally. Our unique ADEO™ framework focuses on delivering business success rather than just analytical outputs by focusing on core business issues and understanding data realities. The key area of strength lies in Risk Management and Customer Management across banking, financial services, telecom, retail, consumer goods and industrial goods sectors. We also have advanced domain knowledge and capabilities in the Credit Bureau, Rating Agencies and Business Information Services industry, wherein we have worked on sophisticated models that predict business viability, bankruptcy, delinquency to help develop robust and transparent economies around the world.