Prefer

Prefer company information, Employees & Contact Information

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Prefer makes more affordable and sustainable food & beverages, starting with coffee.

Company Details

Employees
17
Founded
-
Address
Singapore, Sg
Industry
Food And Beverage Services
NAICS
Food Services and Drinking Places
Special Food Services
Food Service Contractors
HQ
Singapore
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News

Latte of the Future: Ajinomoto Unveils Beanless Coffee with Protein Creamer Made from CO2 - Green Queen Media

Latte of the Future: Ajinomoto Unveils Beanless Coffee with Protein Creamer Made from CO2 Green Queen Media

Prefer raises $4.2m, launches soluble bean-free coffee and cocoa powders - AgFunderNews

Prefer raises $4.2m, launches soluble bean-free coffee and cocoa powders AgFunderNews

Prefer Launches Soluble Coffee and Cocoa Powders for the food industry, Raises Oversubscribed US$4.2M Pre-A to Fuel International Expansion - Business Wire

Prefer Launches Soluble Coffee and Cocoa Powders for the food industry, Raises Oversubscribed US$4.2M Pre-A to Fuel International Expansion Business Wire

I drank coffee like Dan Campbell — and learned a little about caffeine and performance - The Athletic - The New York Times

I drank coffee like Dan Campbell — and learned a little about caffeine and performance - The Athletic The New York Times

FoodTech Startup Prefer Raises $4.2 Million to Scale Low Carbon Coffee, Cocoa Alternatives - ESG Today

FoodTech Startup Prefer Raises $4.2 Million to Scale Low Carbon Coffee, Cocoa Alternatives ESG Today

Some Russians shun coffee as Western in favour of traditional tea - kathmandupost.com

Some Russians shun coffee as Western in favour of traditional tea kathmandupost.com

Alt coffee maker Prefer announces global commercial partnerships - Just Drinks

Alt coffee maker Prefer announces global commercial partnerships Just Drinks

Travel Around The UK And We'll Guess If You Prefer Coffee Or Tea - BuzzFeed

Travel Around The UK And We'll Guess If You Prefer Coffee Or Tea BuzzFeed

11 Best Mushroom Coffee Brands of 2025, Dietitian-Tested and Reviewed - Taste of Home

11 Best Mushroom Coffee Brands of 2025, Dietitian-Tested and Reviewed Taste of Home

'I Laughed, I Cried, I Got the Runs': The Best Mushroom Coffees for an Alternative Buzz - WIRED

'I Laughed, I Cried, I Got the Runs': The Best Mushroom Coffees for an Alternative Buzz WIRED

5 Iced Coffee Mistakes You're Probably Making, According to a Master Barista - EatingWell

5 Iced Coffee Mistakes You're Probably Making, According to a Master Barista EatingWell

This is the most popular coffee beverage in Nevada, according to Taste of Home - Reno Gazette Journal

This is the most popular coffee beverage in Nevada, according to Taste of Home Reno Gazette Journal

Why black coffee should be Gen Z’s favourite drink - Perfect Daily Grind

Why black coffee should be Gen Z’s favourite drink Perfect Daily Grind

Bean-Free coffee brand Prefer adds ice cream, chocolate ranges - FoodNavigator-Asia.com

Bean-Free coffee brand Prefer adds ice cream, chocolate ranges FoodNavigator-Asia.com

With Its Newest Product, Beanless Coffee Startup Prefer Takes A Leaf Out of the Blended Meat Playbook - Green Queen Media

With Its Newest Product, Beanless Coffee Startup Prefer Takes A Leaf Out of the Blended Meat Playbook Green Queen Media

Unpopular opinion: I prefer this to a cruise alcohol package - The Points Guy

Unpopular opinion: I prefer this to a cruise alcohol package The Points Guy

Singapore’s Prefer Brews Up $4.2M in Funding for Bean-Free Coffee & Cocoa - Green Queen Media

Singapore’s Prefer Brews Up $4.2M in Funding for Bean-Free Coffee & Cocoa Green Queen Media

Singaporean Bean-Free Coffee Startup Nabs Major Ice Cream Collab - Green Queen Media

Singaporean Bean-Free Coffee Startup Nabs Major Ice Cream Collab Green Queen Media

Prefer: Leveraging fermentation for soluble coffee and cocoa amid climate challenges - foodingredientsfirst.com

Prefer: Leveraging fermentation for soluble coffee and cocoa amid climate challenges foodingredientsfirst.com

Bean-free coffee: Prefer partners Ajinomoto, Coffee Ferm for APAC growth - FoodNavigator-Asia.com

Bean-free coffee: Prefer partners Ajinomoto, Coffee Ferm for APAC growth FoodNavigator-Asia.com

I Swapped My Morning Coffee for Black Tea—Here’s How My Energy Shifted - Verywell Mind

I Swapped My Morning Coffee for Black Tea—Here’s How My Energy Shifted Verywell Mind

Tips for Growing Coffee Plant Indoors - The Spruce

Tips for Growing Coffee Plant Indoors The Spruce

Prefer launches soluble coffee and cocoa powders for food industry, raises oversubscribed US$4.2m Pre-A to fuel international expansion - Asia Food Journal

Prefer launches soluble coffee and cocoa powders for food industry, raises oversubscribed US$4.2m Pre-A to fuel international expansion Asia Food Journal

Study Suggests How Color ‘Should’ Be Used to Market Specialty Coffees - Daily Coffee News by Roast Magazine

Study Suggests How Color ‘Should’ Be Used to Market Specialty Coffees Daily Coffee News by Roast Magazine

No beans? No problem: This startup makes coffee out of yeast and fungi - Korea JoongAng Daily

No beans? No problem: This startup makes coffee out of yeast and fungi Korea JoongAng Daily

9 Instant Coffee Brands, Ranked Worst To Best - Tasting Table

9 Instant Coffee Brands, Ranked Worst To Best Tasting Table

Bean-free coffee sounds absurd, but they’ve raised US$4.2M and are eyeing global expansion - Vulcan Post

Bean-free coffee sounds absurd, but they’ve raised US$4.2M and are eyeing global expansion Vulcan Post

The Best Starbucks Frappuccinos, Ranked by a Food Editor and Former Barista - PureWow

The Best Starbucks Frappuccinos, Ranked by a Food Editor and Former Barista PureWow

Best Mushroom Coffee If You're Adaptogen Curious (2025) - Bon Appétit: Recipes, Cooking, Entertaining, Restaurants | Bon Appétit

Best Mushroom Coffee If You're Adaptogen Curious (2025) Bon Appétit: Recipes, Cooking, Entertaining, Restaurants | Bon Appétit

Bean-Free Coffee Startup Prefer Nets $4.2M in Pre-Series A Funding - AsiaTechDaily

Bean-Free Coffee Startup Prefer Nets $4.2M in Pre-Series A Funding AsiaTechDaily

Here's Why Coffee Pros Prefer the Pour-Over Method — and How to Make the Perfect Cup - Food & Wine

Here's Why Coffee Pros Prefer the Pour-Over Method — and How to Make the Perfect Cup Food & Wine

After Coffee, This Singapore Startup Is Making A Green Alternative to Another Bean: Cocoa - Green Queen Media

After Coffee, This Singapore Startup Is Making A Green Alternative to Another Bean: Cocoa Green Queen Media

This startup is making coffee without coffee beans - MIT Technology Review

This startup is making coffee without coffee beans MIT Technology Review

How Singapore startup Prefer makes Asia’s first bean-free coffee from repurposing food by-products - Tatler Asia

How Singapore startup Prefer makes Asia’s first bean-free coffee from repurposing food by-products Tatler Asia

Your risk of developing an incurable blinding condition goes up 700% if you prefer this kind of coffee - New York Post

Your risk of developing an incurable blinding condition goes up 700% if you prefer this kind of coffee New York Post

I bought a £500 coffee machine to save money - but now I spend £2.4k a year on it - The i Paper

I bought a £500 coffee machine to save money - but now I spend £2.4k a year on it The i Paper

Review: Nescafé Espresso Concentrates Make Great Iced Coffee In Seconds - Tasting Table

Review: Nescafé Espresso Concentrates Make Great Iced Coffee In Seconds Tasting Table

We Prefer Our Coffee Black Over This Inconsistent Syrup Brand - Tasting Table

We Prefer Our Coffee Black Over This Inconsistent Syrup Brand Tasting Table

Best Types of Coffee Mugs for Keeping a Brew Warm - Consumer Reports

Best Types of Coffee Mugs for Keeping a Brew Warm Consumer Reports

Tea falls out of favour with coffee-loving younger generations - The Times

Tea falls out of favour with coffee-loving younger generations The Times

Nikhil Kamath says he can’t do without two cups of coffee every day: ‘Now, when I look at a green tea bag, I think of microplastics’ - The Indian Express

Nikhil Kamath says he can’t do without two cups of coffee every day: ‘Now, when I look at a green tea bag, I think of microplastics’ The Indian Express

King Charles Has a Bizarre Coffee Routine That'll Have You Scratching Your Head, Per Former Butler - Marie Claire

King Charles Has a Bizarre Coffee Routine That'll Have You Scratching Your Head, Per Former Butler Marie Claire

Think twice about coffee or energy drinks - Peace Times Media

Think twice about coffee or energy drinks Peace Times Media

Coffee trends in the US and Canada. Traditional coffee, inspired by - Innova Market Insights

Coffee trends in the US and Canada. Traditional coffee, inspired by Innova Market Insights

Longtime Anodyne alum to launch local wholesale coffee roastery - OnMilwaukee

Longtime Anodyne alum to launch local wholesale coffee roastery OnMilwaukee

Why "sustainability" has become a buzzword in the coffee industry - Perfect Daily Grind

Why "sustainability" has become a buzzword in the coffee industry Perfect Daily Grind

I Drank Apple Cider Vinegar Every Day for a Week—Here's How I Felt - Verywell Mind

I Drank Apple Cider Vinegar Every Day for a Week—Here's How I Felt Verywell Mind

Singapore foodtech startup Prefer raises $4.2m funding - Tech in Asia

Singapore foodtech startup Prefer raises $4.2m funding Tech in Asia

Singaporean coffee alternative to launch in Australia - BeanScene

Singaporean coffee alternative to launch in Australia BeanScene

Yeti French Press Review | NBC Select - NBC News

Yeti French Press Review | NBC Select NBC News

Why do many Vietnamese prefer fake coffee products over real coffee? - VnExpress International

Why do many Vietnamese prefer fake coffee products over real coffee? VnExpress International

It's Time To Discover Which Cafe Order You Embody - BuzzFeed

It's Time To Discover Which Cafe Order You Embody BuzzFeed

This Startup Has Raised $2M to Make Coffee from Bread, Tofu & Grains - Green Queen Media

This Startup Has Raised $2M to Make Coffee from Bread, Tofu & Grains Green Queen Media

8 Nespresso Pods For Those Who Prefer Sweeter Coffee Drinks, Ranked - Tasting Table

8 Nespresso Pods For Those Who Prefer Sweeter Coffee Drinks, Ranked Tasting Table

Prefer Iced Oat Latte available at Guzman y Gomez & Green Monster Salads - Mini Me Insights

Prefer Iced Oat Latte available at Guzman y Gomez & Green Monster Salads Mini Me Insights

The flat white is over. This is what coffee lovers are now drinking - The i Paper

The flat white is over. This is what coffee lovers are now drinking The i Paper

The co-founders of bean-free coffee start-up Prefer share how they’re going from waste to taste - The Edge Singapore

The co-founders of bean-free coffee start-up Prefer share how they’re going from waste to taste The Edge Singapore

Why do Americans prefer coffee to tea? - Tea & Coffee Trade Journal

Why do Americans prefer coffee to tea? Tea & Coffee Trade Journal

5 Unexpected Consumer Insights: Hot Versus Iced Coffee Drinkers (Including Interest in Dunkin’ Spiked Drinks) - CivicScience

5 Unexpected Consumer Insights: Hot Versus Iced Coffee Drinkers (Including Interest in Dunkin’ Spiked Drinks) CivicScience

Brewing change: British population now prefers coffee to tea - Digital Journal

Brewing change: British population now prefers coffee to tea Digital Journal

Bean-free latte? Why startups are brewing up coffee alternatives - CNN

Bean-free latte? Why startups are brewing up coffee alternatives CNN

A farmer’s dilemma: coffee makes the most money in our shop but I prefer working with animals - The Irish Independent

A farmer’s dilemma: coffee makes the most money in our shop but I prefer working with animals The Irish Independent

'Tea brand loyalties remain strong, but declining among youth' - Asian Trader

'Tea brand loyalties remain strong, but declining among youth' Asian Trader

Macca’s chef reveals why coffee ‘tastes better’ - News.com.au

Macca’s chef reveals why coffee ‘tastes better’ News.com.au

Why some students choose public library over coffee shops, home - Cebu Daily News

Why some students choose public library over coffee shops, home Cebu Daily News

Consumers reserve expensive coffees for special occasions - Nation Thailand

Consumers reserve expensive coffees for special occasions Nation Thailand

Why you drink black coffee: It’s in your genes - Northwestern Now News

Why you drink black coffee: It’s in your genes Northwestern Now News

Is black coffee boring? Gen Z seems to think so - Coffee Intelligence

Is black coffee boring? Gen Z seems to think so Coffee Intelligence

Singaporean ‘bean-free’ alt-coffee startup Prefer to expand into Australia - Inside FMCG

Singaporean ‘bean-free’ alt-coffee startup Prefer to expand into Australia Inside FMCG

Tea time or flat white? - vnhsmirror.com

Tea time or flat white? vnhsmirror.com

2024 Trends in Coffee: What Consumers Want From Coffee and Coffee Shops - Mintel

2024 Trends in Coffee: What Consumers Want From Coffee and Coffee Shops Mintel

What do psychopaths eat? The connection between taste and traits - Onmanorama

What do psychopaths eat? The connection between taste and traits Onmanorama

Brewing Change: How India’s café culture is evolving amid the quick commerce boom - Exchange4Media

Brewing Change: How India’s café culture is evolving amid the quick commerce boom Exchange4Media

The Best Single-Serve Coffee Maker (Isn’t a Keurig) | Reviews by Wirecutter - The New York Times

The Best Single-Serve Coffee Maker (Isn’t a Keurig) | Reviews by Wirecutter The New York Times

Office coffee may have gotten an upgrade, but cafés hold their ground - Coffee Intelligence

Office coffee may have gotten an upgrade, but cafés hold their ground Coffee Intelligence

Research Reveals Why Some People Prefer Black Coffee and Dark Chocolate - Daily Coffee News by Roast Magazine

Research Reveals Why Some People Prefer Black Coffee and Dark Chocolate Daily Coffee News by Roast Magazine

A.M. delight: 1 in 5 say fresh coffee is better than making love - Study Finds

A.M. delight: 1 in 5 say fresh coffee is better than making love Study Finds

On National Coffee Day, Americans will happily caffeinate - Tea & Coffee Trade Journal

On National Coffee Day, Americans will happily caffeinate Tea & Coffee Trade Journal

Local start-up Prefer launches bean-free coffee made from bread, spent barley and soya bean pulp - The Straits Times

Local start-up Prefer launches bean-free coffee made from bread, spent barley and soya bean pulp The Straits Times

Democratic States Like Coffee More Than Republican, Study Reveals - Newsweek

Democratic States Like Coffee More Than Republican, Study Reveals Newsweek

Prefer Raises $2M for Bean-Free Coffee Made With Upcycled Ingredients & Fermentation - vegconomist

Prefer Raises $2M for Bean-Free Coffee Made With Upcycled Ingredients & Fermentation vegconomist

Brits School U.S. Troops in Tea-Making, But They Prefer Coffee - U.S. Department of War (.gov)

Brits School U.S. Troops in Tea-Making, But They Prefer Coffee U.S. Department of War (.gov)

Why Australians – and the rest of the world – prefer to drink their coffee at home - Coffee Intelligence

Why Australians – and the rest of the world – prefer to drink their coffee at home Coffee Intelligence

Coffee vs tea: Students discuss which drinks they prefer - Iowa State Daily

Coffee vs tea: Students discuss which drinks they prefer Iowa State Daily

How Gen Z is changing China’s tea-drinking culture - Coffee Intelligence

How Gen Z is changing China’s tea-drinking culture Coffee Intelligence

We Found the Best Sweet Cream Coffee Creamer (Zero Sugar, Too) - Sporked

We Found the Best Sweet Cream Coffee Creamer (Zero Sugar, Too) Sporked

Coffee is nudging tea aside in the UK’s affections. What can this civilisational shift mean? | Coco Khan - The Guardian

Coffee is nudging tea aside in the UK’s affections. What can this civilisational shift mean? | Coco Khan The Guardian

Students start to prefer the atmosphere and quality at local coffee shops to major chains - Liberty University

Students start to prefer the atmosphere and quality at local coffee shops to major chains Liberty University

'I Swapped Coffee For Green Tea For A Week—Here's What Happened' - Women's Health

'I Swapped Coffee For Green Tea For A Week—Here's What Happened' Women's Health

Coffee alternatives: Start-ups claim beanless coffee more ethical - BBC

Coffee alternatives: Start-ups claim beanless coffee more ethical BBC

Chart of the Week: Coffee and tea around the world - Pew Research Center

Chart of the Week: Coffee and tea around the world Pew Research Center

You Should Never Give Coffee Grounds to Certain Plants — Here's Why - Green Matters

You Should Never Give Coffee Grounds to Certain Plants — Here's Why Green Matters

I tried Starbucks' green and pink 'Wicked'-themed drinks. I can't stop thinking about the one without coffee. - businessinsider.com

I tried Starbucks' green and pink 'Wicked'-themed drinks. I can't stop thinking about the one without coffee. businessinsider.com

You can now get bean-free coffee at 14 cafes and eateries in Singapore - Time Out

You can now get bean-free coffee at 14 cafes and eateries in Singapore Time Out

Israelis prefer Israeli-made black coffee to European espresso - The Jerusalem Post

Israelis prefer Israeli-made black coffee to European espresso The Jerusalem Post

The Gen Z Mindset Is Changing Coffee - Forbes

The Gen Z Mindset Is Changing Coffee Forbes

Beanless coffee: will big coffee players allow innovation to brew? - Just Drinks

Beanless coffee: will big coffee players allow innovation to brew? Just Drinks

Iced Latte by Costa Coffee review: These ready to go bevvys balance the cream and the coffee - Guilty Eats

Iced Latte by Costa Coffee review: These ready to go bevvys balance the cream and the coffee Guilty Eats

Coffee Consumption Statistics in Canada | Made in CA - Made in CA

Coffee Consumption Statistics in Canada | Made in CA Made in CA

What Is The Best Temperature To Drink Coffee? - Sprudge

What Is The Best Temperature To Drink Coffee? Sprudge

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