Premier Cereal Sdn Bhd

Established in 2008, Premier Cereal Sdn Bhd is the leading producers of quality Instant Fibre Cereal Drink under the brand name of Chobe Master. Chobe Master consists of a wide range of Fibre Cereal Drink with Original, Oats, Cereals, and Chocolates. Our primary purpose is to help consumer discover the many joys and benefits of healthy eating. We believe that a right product can helps to provide people of all ages and backgrounds the nutritional benefits to achieve and maintain their optimum physical, mental, emotional health and well-being. Our factory is fully equipped with state-of-the-art machinery, testing equipment and modern warehouses. Every step of production is operated by our well-trained skilled staff and systematically monitored by professional and experienced food experts' management team.Premier Cereal is dedicated to ensure that quality and hygienic standards are followed throughout its entire manufacturing process, making it a reliable manufacturer who is able to produce products that are of the highest quality. Our proven high quality products have empowered us as one of the leading exporters of brown rice cereal in Malaysia. With the objective of entering new markets and breaking new grounds in existing markets, PREMIER CEREAL SDN BHD recognizes the importance of having in place, a standard in food safety according to hazard analysis and critical control point system. We had successfully obtained several certifications by international organization and authorities: HACCP,GMP,HALAL,MESTI and VEGETARIAN.