Premium Brands

Premium Brands is a subsidiary of Hudson Holding which is a leading, award-winning representative of global brands in North Africa. In Algeria, we the exclusively represent Nike, Converse, Urban Jungle, Crocs & Tommy Hilfiger. We are B2B & B2C apparel and footwear distributor and have expertise in branded fashion and sport brands. HUDSON HOLDINGS LTD Hudson Group is a leading distributor and retailer. It is NIKE’s official distributor within over 30 countries across Africa, and also represents other sport and fashion brands, including, Mango, Tommy Hilfiger, Armani Exchange, Calvin Klein, Kiabi, Ted Baker, River Island, New Look, Intersport, Converse, The North Face, Crocs and many others, across different territories. Hudson currently manages over 80 stores across Africa and Southern Europe. Hudson’s head office is situated in Malta, with branch offices in Italy, Cyprus, Algeria, Morocco and Nigeria.