Presslaff Interactive Revenue

Presslaff Interactive Revenue (PIR) brings a laser focus to email and database marketing to media companies throughout the U.S. and Canada. PIR builds proprietary state-of-the-art technology and supports it with the best practices, case studies and consultation that create engaged and vibrant databases—and advertiser dollars—to their print, radio and television station clients. PIR’s SaaS Dat-e-Base platform integrates online registration, automatic and highly targeted email, contesting and surveys, and provides social tie-ins and--for print clients--Automatic Circulation Emails to improve subscriber retention. PIR’s highly regarded staff has extensive media backgrounds, providing the bridge between technology and the real-world needs of clients, their advertisers and audience. Over 1,000 media properties, in markets large and small, rely on Presslaff products and marketing support to identify and learn about their loyal listeners, viewers and readers and use that data to better engage their audience and serve their advertising clients.