Prezma

WHAT IS PREZMA? People used Prezma to aggregate content from multiple sources they like in a single page. For NBA fans, for example, Prezma helped to view on a single page content from all NBA teams' social profiles. For music enthusiasts, as another example, Prezma helped to consume content about and by all the artists they care about in a single page that updates itself any time that new content is published by the artists or by other fans on social media. Advertisers used Prezma to aggregate content by and about their brands from all over the social web, filter it, present it in a beautiful visual layouts and embed it on any digital interface such as websites, Facebook pages and mobile applications. ADVERTISING PLATFORM, POWERED BY THE CROWD Based on users engagement, Prezma suggested to the advertiser which content has the highest potential to be served as a successful and engaging advertisement, and by integrating with Facebook Advertising Platform API, the advertiser turned that content into a sponsored ad on Facebook with a single click. FACEBOOK PMD INNOVATION COMPETITION 2013 Prezma was chosen by Facebook to participate in Facebook Global Innovation Competition in 2013, with 50 promising startup companies from all around the world.