PriceMaker

PriceMaker is a Sales & Marketing Analytics Engine specifically targeted to mid-size companies. PriceMaker automates most of the tasks and analyses performed by data science and revenue management teams in commercial companies. PriceMaker helps mid-size companies that do not have internal data science capabilities to quickly set up an analytics area and make the most of their data. PriceMaker doesn’t require in-house data scientists, doesn’t require software licenses, and doesn’t require integration with the IT department of the company. On top of this, it has minimal data requirements to perform. PriceMaker has been developed having sales and marketing analytics teams in mind. At the moment, the engine performs pretty much every task that a data analysis team may require: - Segmentation for micro-targeting - Churn prediction - Cross-selling recommendations - Sales recommendations - Sales forecast - Price elasticity analysis - Cross-price elasticity analysis - Cannibalization analysis - Price optimization - Competitors’ pricing strategy predictions - Promotions simulations - Promotions optimization PriceMaker delivers results more than 20x faster than our competitors and at a fraction of their cost. Our proprietary Automated Machine Learning technology identifies which variables are relevant for each problem, tests statistical assumptions, transforms the data, selects the best algorithms, trains each algorithm, chooses the best predictions and integrates the obtained results into our clients’ dashboards and systems. In PriceMaker, we believe in democratizing the power of AI & Machine Learning, so any company, regardless of their size and technical sophistication can compete in this knowledge economy.