Priferential Group Ltd

Priferential Group Ltd operates exclusively in the accessories category across a number of different markets with a current focus on console and PC gaming products. It's main activity is the design and development of innovative accessories in China under the prif brand with established sales and marketing channels in the UK, Ireland, Europe, Asia and Australasia. The company has ambitions to sell in North America in the short to medium term. The range covers key categories such as headsets, controllers, chargers, cables and gaming chairs. The product philosophy focuses on delivering quality technology solutions, rich feature sets and attractive pricing to the gaming enthusiast. The company currently has a licence with Sony Computer Entertainment Europe (SCEE) for its innovative Freedom 1 headset and will seek further licenses in 2016. The company also has a patent pending on one SKU and various design registrations in place. The group company also owns the domain prif.co.uk and has ambitions to develop a strong online sales proposition for its own brand and other key brands in the category. This online presence will cover the UK, Europe and international markets. The directors and employees of the company have a strong track record in the games market having worked for Sega, Nintendo and other accessories brands. The team includes development staff in China, designers in the UK and sales and marketing personnel in the UK and Europe.