Primalytic

Primalytic is a consultancy firm focused on the implementation of data-driven methodologies in advertising and media disciplines to support growth of Small and Medium Enterprises. Our mission is to 'prime' digital channel effectiveness and reduce costs associated with extensive analytical hours. We work with growing organizations of all sizes to Integrate Marketing Technology platforms and ML algorithms. This allows us to leverage creative and audience-centric variables to empower Marketing teams with actionable insights. Our approach is applicable across multiple verticals including creative, media, segmentation, brand and experience design. We advise your teams on the following: * Cross-channel Data Integration * Enterprise and Multi-suite Tagging * CRM and Personalization Strategy * Testing and Experimentation * Multi-touch Attribution Modeling * Econometric Modeling (MMM and Forecasting) * Advanced Segmentation Strategy * Creative and Marketing Analytics * Reporting Framework Development Get in touch with us to learn more about how we can support your business growth.