Primer Labs

Primer Labs makes games that teach people how to make games that teach everything else to make all knowledge playable. Primer was founded by Alex Peake at Noisebridge Hackerspace, built a first release on bootstrapping and funded itself with $170,000 from its 7459 Kickstarter backers thanks to a passionate fan army and wide coverage by game, tech, business and education press. Primer Labs has released Code Hero Alpha with the power to create games and share them using an in-game toolset that exposes gamers to the industry-standard Unity game engine and teaches Javascript programming to help turn 100% of its players into programmers. Primer Labs's model is simple: The game is $13.37 and programmerization is the new monetization.