Prior Communications

Prior Communications is an award-winning Public Relations firm founded in 1994. Our team combines excellent communications skills with an acute appreciation of PR in the wider context of sales and marketing, resulting in an insightful approach to client business and an infectious passion for success. The Team is lead by Director of PR–Rosemary Simmons. Rosemary plays an instrumental role in driving and enhancing the solutions we bring to our clients. Rosemary is responsible for directing the team in developing PR strategies, exhausting all possible avenues of execution and fostering excellent media relations. Formerly owner and Managing Director at Direction Marketing Consultants, following an acquisition in 2000 by the DDFHT/JWT group she was retained as Managing Director. She went on to establish Direction@JWT Public Relations and was responsible for the overall Below The Line strategic direction of the Group. She was also a founding director of the APMC and represented Ireland in Europe for several years.