Prior Family Foundation

Established in 2015, the Prior Family Foundation (PFF) is the culmination of David and Sallie Prior's determination to create an enduring legacy of positive impact for future generations. PFF is built on the underlying principle that earth needs our help, starting right here on the lands and in the waters to which we owe so much. David and Sallie recognise that many of the challenges we collectively face are masked behind agendas, half-truths or posturing. They're driven to find and back solutions that get to the heart of issues, solutions which preserve our environment, protect our most vulnerable animals, and honour our cultures.