Prism Biotech, Inc.

Prism Biotech deploys pharmaceutical sales rep teams or medical science liaison’s ahead of the pharmaceutical product approval to gather key prescriber information. As a full-service healthcare field sales marketing organization, Prism Biotech provides top-tier prelaunch target physician customer profiling. To perform this marketing service, our medical science specialists or our industry-leading pharmaceutical sales reps carry out prescriber office visits. The information gathered from these office visits is combined with existing information and forms the foundation for the assessment of prescriber targets. * One of the most important parts of introducing a product in a therapeutic category is identifying and understanding the key prescriber targets. * While promotional conversations must wait until after brand approval, target physician profiling should be completed ahead of the pharmaceutical product launch. *Pre-launch target customer profiling ensures that the pharmaceutical sales rep team is ready. *Early target physician customer profiling primes the team, profiles the disease states, and provides information about key prescribers.