Prism Insights

Prism Insights is a global, Europe-based research and product strategy agency with Silicon Valley roots, helping clients cut through the fog of product development and 0→1 innovation with sharp, user-centered insights. Founded by Katrina Egert-Pecot, A former long-term Googler and UX Research and Strategy leader, we support you in all stages of product development, whether you're navigating ambiguity around what to build, who to build for, how to grow, or how to innovate - we bring clarity where it matters most. From startups to enterprises, B2C to B2B, we help our clients focus, align, and move forward to launch products users love. We have experience in numerous industries, including: - 0→1 Product Innovation - B2B and Enterprise Solutions - AI Agents/Assistants - Health Tech - Augmented and Financial Data Analytics - VR and AR - Consumer Advertising - and many more With experience leading user/product research at Google and working hands-on across diverse industries, markets, and regions, we bring a global, cross-industry edge. We bring clarity across the product cycle, whether you are: > Launching something new > Evolving or refining a product > Untangling persistent product challenges > Exploring new markets or innovation opportunities Whether you know exactly what you need or are just starting to explore, we’re happy to connect.