PRiSM - IIM Lucknow

PRiSM is the oldest Academic Interest Group at the Indian Institute of Management, Lucknow. Founded in 1986, it aims to promote the love for marketing among the student community. PRiSM stands for Promotion of Interest in Students for Sales & Marketing. It's headed by a group of 16 core members. It organizes an annual marketing fest named M-Day at IIM Lucknow. M-day is frequented by 2000+ participants from across B-schools in India with speakers from companies such as HUL, P&G, Amazon and the like. It aids the students in their preparation for marketing domain and conducts specialized marketing domain preparatory sessions, marketing case slots and creates content to better prepare the batch for a career in the field of Marketing.