Product Pursuits

At Product Pursuits, we do not just help you to create digital products, we become equal partners in translating your vision into market-ready success. We assist startup founders and teams in navigating challenges and optimizing product development practices to fulfill business goals and find product-market fit. Facing product management and product marketing expertise gaps? We provide interim support until the right talent is onboarded. Struggling with feature overload? We offer product management practices and shortcuts to: - Conduct market research, competitive analysis, and customer segmentation, including persona development - Guide clients through the creation of customer journey maps and tailored Jobs-to-be-Done (JTBD) framework applicable to the company stage and product maturity - Develop comprehensive product strategy and roadmap that provides guidance in product development, including minimum viable product (MVP) - Bring products to market through the critical stages of positioning, GTM, launching and scaling - Create and collaborate to deliver sales enablement We are developing flexible subscription plans tailored to individual startup needs at any stage of the product development lifecycle in a lean Scrum-like manner. New and exciting: Pioneered the development of an MVP for a job search aggregator for mid-career professionals, EmpowMe.ai. The app integrates LLM and voice recognition technology to aggregate job search resources into tailored recommendations depending on where our customers are in their job search journey. It helps with time and cost savings and enhances problem-solving capabilities.