Profile Wine Group

Profile Wine Group is one of Canada’s premier wine and spirit agencies. Based on a unique and diverse portfolio, an uncompromising commitment to quality, & a standard of service second to none, the company & its people have earned an acclaimed presence & a loyal client base through the development of trusted relationships & exemplary professionalism. We are strategically focused on: • General List: listed products at the Liquor Control Board of Ontario (LCBO); In partnership with our suppliers, we secure & support continuous listings at the LCBO, an organization that purchases from suppliers located in over 70 countries for sales in its more than 600 retail & 200 agency stores in Ontario. We create & advance applications & marketing plans, forecast quantities, & secure approvals. We manage inventories, transfers & replenishment. We simplify complex processes & maintain a focus on the goal of maximizing product throughput & sales. • VINTAGES™: listed products at the LCBO’s VINTAGES™ retail outlets; & We work with select suppliers to secure & support non-continuous listings at VINTAGES™, the fine wine & premium spirits business unit of the LCBO that lists & retails more than 5,000 new & unique products annually. We review potential product & prepare applications in support of a preliminary LCBO taste test. On securing approvals, we manage inventories, transfers & replenishment. We simplify complex processes & focus our efforts on supporting & satisfying the purveyors of fine wine & premium spirits, & their customers. • Specialty Services Our Specialty Services people manage consignment arrangements for private clients & the hospitality trades, including restaurants, hotels & banquet facilities, in accordance with the LCBO’s Specialty Services Program. Specialty Services product typically includes rare, niche, collectible & special interest wines that are carefully sourced from suppliers in the world’s premier & emerging wine regions.