Progmatic GmbH

Progmatic is a marketing procurement consultancy specializing in pragmatic end-to-end media governance solutions. Our aim is to re-balance the power equation between advertisers’ marketing, procurement and finance organization and the media agencies. We do so by empowering advertisers to take control of their media spend and activities, drive agency accountability for relevant media results and transparency in their dealings resulting and agency acting in the best interest of the client. We provide a broad range of consultancy services that are tailored to the advertisers’ needs: from the strategic advice on in-housing or best media agency model, through strategic media reviews, to the design and implementation of the robust media governance, reflecting the advertiser’s needs, resources, capabilities and maturity.