Programmatic Intelligence

The biggest problem in online advertising today is the number of companies whose sole business model is to keep their clients as dumb as possible for as long as possible. Companies such as these thrive on the obfuscation, middle-men and lack of transparency that’s a natural outgrowth in an increasingly complex ecosystem. Even the most knowledgeable agencies, brands and online publishers struggle in the face of increasing complexity. It’s tough out there, with long-standing revenue streams on all sides of the media transaction under attack, and more and more junior staffers being asked to contribute when their knowledge of the overall industry is limited. Even for big companies, the pace of change in digital advertising is out-stripping our ability to manage it. The organizations that invest in their teams growth in programmatic intelligence will be the ones best positioned to thrive in the uncertainty ahead. That’s where we come in. Programmatic Intelligence is a knowledge base and intelligence hub for all things digital advertising. From soup to nuts, we teach our partners how online advertising works in a simple and direct way, that applies to the newbie to the long-term veteran alike. With real-world examples on how the pieces fit together, we will spoon-feed partners on the tools/techniques agencies, brands and online publishers use to execute digital media campaigns, with screen capture video and live examples. In addition, we have how-to guides and case studies that go intro deep detail the best practices used by industry leaders in the space–information that can’t be found anywhere else. So join us in our quest to made digital advertising better, and grow your programmatic intelligence.