Project Akshar

Akshar is the Largest free E-learning platform for Credit Literacy in India. It is launched as a CSR initiative by Axis Bank that uses gamification to educate people on the basics of credit and finance. Through this platform, Axis Bank aims to fulfil its goal to augment financial proficiency in the people, ensure that people are updated with the rapidly evolving financial landscape and can make the right financial choices under adverse financial situations. Akshar’s prime offering to its users is the knowledge bank (includes – Lessons, Blogs, Quizzes, Scenarios, Blogs, and Info-Graphics) that delivers a reliable and wholesome knowledge on credit reporting and financial management. Its robust web presence makes financial/credit literacy easy and pervasive for people from across the globe.