Project ELM

We aim to promote alternative protein consumption amongst targeted audiences that are resistant to or cynical about "the vegan movement". We research specific demographics' motivations, habits, values, and passions to find a common language in reducing animal-product consumption and promoting alternative sources of protein. Applying our research, we create high-quality marketing content that appeals to our target audiences. In our opinion, consuming less factory-farmed meat, dairy, and eggs is a good first step towards a healthier planet.