Project Embrace UK

Championing diversity in beauty. Every woman and girl deserves to feel beautiful without feeling the need to alter her physical self. Unfortunately this is not the case and as a result of the continued ‘bad press’ Afro texture hair has received over the centuries, many women (and girls) don’t feel beautiful or even just acceptable in their natural hair texture. We believe that discriminating against anyone based on their physical form in any kind of way is unacceptable. Diversity is natural and no one should be made to suffer or be punished for it. Acknowledging beauty on the outside is as important as acknowledging beauty on the inside. Encouraging women to embrace their outer beauty, to look in the mirror and love what they see is not superficial as some might think, on the contrary it demonstrates complete self-worth. Boosting a girls self esteem so that she is empowered by her unique beauty will give her the confidence to embrace herself and believe in her talents to achieve greatness. Our goal is to make Afro textured hair more visible in the media as beautiful hair. We want to see billboards featuring women with Afro hair as beautiful and desirable.