Project Saamya

Project Saamya is a CSR initiative of DS Group that focuses on working with young boys of 8-11 years of age, telling them about complex concepts like allyship, positive masculinity, empathy and respect through an activity-based module made in association with experts in child psychology and on-ground facilitation. The project is already running in three locations in Noida and over 250 boys are a part of this, It is only after success grounded in inputs from the field that Project Saamya is now launched as a part of the online ecosystem and is now branching out to reach a larger group of beneficiaries with the intention of sowing the seed of allyship and equity-based behaviour in children, particularly boys.