Project 17 Foundation INC

Project 17 Foundation Inc. is a 501(c)(3) nonprofit uniting music, art, sports, and innovation to advance the United Nations’ 17 Sustainable Development Goals (SDGs). Founded by United Nations Young Leader and Battery Tour creator AY Young, our mission is to harness the power of culture to drive measurable action toward a more sustainable, equitable world. Through global concerts, impact-driven partnerships, and collaborative campaigns, Project 17 engages audiences in all 17 SDGs — from clean energy and climate action to education, equality, and economic opportunity. We connect brands, nonprofits, governments, and everyday people in a movement where every show powers change. Since inception, we’ve partnered with organizations like General Motors, Samsung, BNP Paribas, Cascade, and the Green Sports Alliance, activated in 25+ countries, and reached billions of media impressions. From NBA halftime shows to FIFA events, from community clean-energy builds to global awareness campaigns, we use creativity as a force multiplier for impact.