🐘 The wildlife tourism industry has a major problem 🦁
One that tricks well-meaning individuals into supporting exploitation, allows facilities to prioritise profits over welfare, and feeds on lack of transparency.
That issue is called: ethics-washing.
Ethics-washing: when companies or organisations deceive consumers into believing their actions are more ethical than they really are.
Ethics-washing relies on passionate and often well-intentioned individuals not having the knowledge of animal behaviour or ethics to know better. And quite frankly, why would they?
🎓 We do not teach animal behaviour in schools.
🤔 Most people don’t actually have access to accurate information on what ethical animal treatment looks like.
🤳🏼 And the way animals are presented in the media certainly doesn’t help.
So how do we fight it?
💡 We make wildlife education more accessible.
💡 We help connect people with genuine facilities.
💡 We change the narrative.
And that is why project.wild exists.
🐻 Through our wild.guide, we make it easier for people to find truly ethical organizations and learn about ways to engage responsibly, whether through volunteering, eco-tourism, or supporting conservation efforts.
🐒 Our sponsored mini projects help bring accessible wildlife education to a wider audience, so people can learn about animals without all the scientific jargon.
🐶 We also run campaigns focused on animal welfare, bringing attention to issues that matter and educating the public on less spoken about topics.
This is more than just a passion project - it’s a love letter to every animal we have seen suffer because of the actions of humans.
Company Details
- Employees
- 1
- Founded
- -
- Industry
- Non-Profit Organizations
- Website
- https://www.projectwild.uk/
- Keywords
- Brussels.
Project.wild Questions
Project.Wild's website is https://www.projectwild.uk/
Project.Wild's LinkedIn profile is https://www.linkedin.com/company/projectwild
Project.Wild has
1 employees.
View email and phone details for 1
employees at Project.Wild.
Project.Wild's industry is
Non-profit Organizations
Project.Wild's top competitors are
Behind The Greens,
Super Pfoten Hundeausführservice Düren,
Pangolin Conservation And Research Foundation,
Inala Nature,
Bookend Trust (Bookend Enterprises),
Wetlands International Europe,
Vervet Monkey Foundation,
Plant Fuelled Nutrition,
Veganjsbutcher,
Focus Deck.
Project.Wild's categories are Non-profit Organizations
Project.Wild's founding year is 2024
