Project X

Project X is a pioneering collective dedicated to crafting exceptional hospitality brands. Our ethos revolves around redefining hospitality through the art of intentional placemaking and immersive storytelling. At Project X, we reject cookie-cutter templates in favor of authentic, off-the-beaten-track experiences that leave a lasting impression on our guests. Each project we undertake is a labor of love, meticulously designed to reflect the distinctive essence of its locale. As the first in a collection of Houses curated and managed by Project X, Alma House sets the standard for authentic hospitality experiences. We're not just revitalizing spaces; we're reshaping the urban fabric, one memorable stay at a time. Alma House represents a groundbreaking addition to the hospitality scene, introducing a fresh concept in serviced apartments that celebrates the transformative power of adaptive reuse projects. We bridge the gap between the past and present by breathing new life into historic spaces. Meaning kind and nourishing, Alma House takes its cue from alma mater. Nestled within the expansive grounds of a former school, Alma House pays homage to its heritage while offering a contemporary retreat for modern travelers. Strategically located within the dynamic enclave of New Bahru, spearheaded by The Lo & Behold Group, Alma House is perfectly positioned to cater to the inquisitive explorer. With a rich tapestry of art, design, gastronomy, lifestyle, and wellness offerings at its doorstep, Alma House promises a truly immersive experience for those seeking to uncover the hidden gems of the neighborhood.