Promoto.bg

Promoto.bg is an innovative B2B marketplace connecting grocery outlets and restaurant owners with distributers and producers. Promoto.bg’s service has provided hundreds of owners, managers and chefs with a tool enabling them to manage their businesses more efficiently, while at the same time giving a powerful sales and marketing instrument to producers/distributors. CURRENT MARKET SITUATION The traditional/unorganized retail is an important channel of food distribution in the target markets, representing on average over 50% of the food retail spending. It is highly fragmented, not sufficiently digitalized and thus inefficient. SOLUTION / CORE ACTIVITIES OF PROMOTO.BG Promoto.bg is a unique B2B marketplace that creates value for brand owners, wholesalers and retailers. The Company is revolutionizing the PCG/FMCG industry in Bulgaria by making it run more smoothly. And, most importantly, Promoto.bg helps to democratize traditional retail and restaurants supply chain as a whole — more options, better and faster service, and improved prices. Promoto.bg has achieved 206% growth in stores services and 349% growth in GMV (2020/19). VALUE TO USERS Producers – present their products 24/7, manage promotions, increase coverage, save costs, get market insights, provide an option to expand their sales channels. Distributors – save costs, win new clients, increase revenues, achieve higher efficiency. Retailers – save time, larger choice of suppliers and products, win promotions, increase profit. HORECA businesses – efficient demand/supply matching; less food waste with on-demand ordering from local vendors. BUSINESS/REVENUE MODEL Promoto’s business model is a SaaS (Software as a Service) and earning its revenue through the following channels:  Producers & Distributors: various fees and ads;  Retailers/restaurants are free of charge.