Protection Guru

🏆 Award-Winning Innovation in InsurTech & Protection InsurTech of the Year - European Fintech Awards 2025 Disruptor of the Year - Europe FinTech Awards 2024 InsurTech of the Year - European Fintech Awards 2023 Innovation Award - Protection Review 2022 LifeSearch Protection Leader of the Year - 2021 (Adam Higgs) & 2022 (Ian McKenna) We provide the UK’s most comprehensive life insurance product research and comparison service, empowering financial advisers to evaluate both price and quality to deliver real value. Our platform supports the new FCA #ConsumerDuty requirements by offering in-depth analysis of #LifeInsurance, #CriticalIllness, and #IncomeProtection for both personal and business needs. Discover the ideal solution for making well-informed protection recommendations. Our objective is to provide advisers with the tools they need to better understand the detail of protection and support them in giving advice to more people so we can all work together to address the #ProtectionGap.