PROTÉMOA

The story of Protémoa (pronounced [pɾɔtemoa]) started on February 22, 2023, when two friends, frustrated by the endless search for the perfect jeans, decided to create their own pair. The idea behind the first model was to design a sophisticated piece with refined small details, yet keeping it simple enough to harmonize with other wardrobe items. After 7 months of passionate work, the first BJeans were born. Excited by the results, the friends decided to continue creating new pieces, transforming the small experiment into a brand. The name of the brand was inspired by the British alternative rock band Placebo. The transformed title of the song "Protège-moi" refers to the band's most sensual period of work.