PROUD LIMITED

PROUD is a dynamic beauty brand owner and investment business built on three key pillars: Team, Innovation and Focus. We believe these are the essential elements that drive our success and the success of the brands we invest in. Founded by Ibs Ansari and David Herdman, PROUD is dedicated to nurturing and growing founder-led businesses that place innovation and sustainability at the heart of their operations. Our mission is to support beauty brands that are not only pioneering in their approach but are also committed to creating a sustainable impact in the industry. The current portfolio includes BEAUTYPRO®, BARBER PRO®, SUPERCOVER®, wildtree® and WONDERBALM®. Whether you're looking to exit your business or seeking investment to take your brand to the next level, PROUD is here to help. Get in touch to explore how we can collaborate and grow together.