Proud Penguin

Hatched in 2022, Proud Penguin creates sustainable figurines from bio-based materials, designed to spark children’s imaginations, encourage discoveries through play, and prompt conversations about the world we all call home. With passion in our webbed feet and fun in our flippers, we bring back playfulness to traditional imagination-led toys without harming the planet. Using sustainable materials and eco-friendly packaging for each figurine, our mission is to inspire environmental awareness in the next generation and encourage them to foster curiosity about the world around them. Collaborating with leading brands, charities, and organisations, we bring campaigns, projects, and global movements to life through the creation of bespoke figurines. Our full-service ensures an environmentally responsible journey from concept to delivery, covering all aspects of design, production, packaging, and distribution, as well as conducting due diligence and product testing. We believe that toys are the best way of inspiring others, and it’s possible to create them sustainably, with the planet in mind. As our motto says, our mission is to “play with a green heart”. It’s time to play like a penguin.