Provenancefortrust

Growing mistrust, fueled by the proliferation of online misinformation and the rise of AI, has made it difficult to discern the truthfulness of published content. And for good reason, despite technological advancements in the field, detection tools remain imperfect, automated moderation lacks nuance, and the current information overload generates a volume of content that exceeds the capacity for processing and verification. In response to these challenges, a collective of stakeholders—including TrustMyContent, UncovAI, the Journalism Trust Initiative (launched by Reporters Without Borders), CEPIC, L'Atelier, and the Medialab of Sciences Po Paris—has launched Provenance For Trust. This innovation program, a first in the press and media sector, is committed to ensuring the authenticity, traceability, and credibility of information