R_RV

R_RV (Reputation_Reporting and Valuation) is a project aimed at promoting academic research on the integration of corporate reputation in the valuation of companies with the aim of improving the recognition of this key intangible and its role in organizations. To achieve this, R_RV has two main lines of work: - Reputational reporting: whose objective is to contribute to the definition of a reputational reporting standard valid for all companies and that allows the analysis, assessment and comparability of reputational performance data. The objective is for this standard to be recognized and promoted by national and international organizations (CNMV, European Commission...). - Integration in valuation: whose objective focuses on identifying a reputational integration model in company valuation processes that allows investors and analysts to apply this intangible in their fundamental analysis processes.