PRPOI

Public Relations Professionals of India (PRPOI), an online PR community focused on upskilling, was established in 2013. The effort is voluntary and free for the communications community. The group was founded by Tarunjeet Rattan and has two co-founders, Sonali Sokhal and Pooja Trehan, who joined in later to take the community on a new journey. Over the last 8 years, the community has a social media footprint of over 9679+ national (now attracting international) members. It comprises of PR professionals from agency and corporate communication department, across all designations from Indian and other countries. We also did offline events with location partner - Oxford Book Store. In 2020, we garnered social media footprint as a commendable voice of the industry. And that's how we managed to do: 32 Facebook & YouTube Lives with 51 Speakers (Including 7 international speakers), increasing our Social Media Member Footprint is now close to 9500. Our endeavour was supported immensely by our Media Partners - Adgully, Media Samosa, Agency Reporter, Skribe, PR Moment, AdMedia Insider - as well as our Industry partners - OneSource, PRCAI. Whilst we managed to bring alive a great streaming platform, PRPOI stayed true to capture the pulse and got on board Podcast Partner - All About PR. All through 2020, we have tracked industry changes and curated sessions that would help the PR community upskill in real-time, create camaraderie within the PR industry and showcase new voices from the same. Starting March 2020, we launched the PRPOI #SaturdayLive Sessions. Now What? Year 2021 began with us launching the PRPOI #InsightsThinkTank - a simple content driven exercise that ensures we are listening to audiences. Under that we carried out the Survey across the PR and Corporate Communication industry, findings of which are now live! In 2021, we plan to raise the bar by including the other marketing / brand building vertical in the conversation and take the initiative Global