PRSNL.HB

PRSNL.HB is a London-based fashion label founded by Robert Jesse, inspired by the art of storytelling found in Manga and the concept of transformation. With a focus on form-follows-function design, PRSNL.HB creates thought-provoking, practical, and versatile garments that reflect the wearer's identity. Drawing influence from the urban landscape and the hybridization of menswear, PRSNL.HB merges elements of tailoring, silhouettes and fabrication. The brand's ethos centres around the idea of transformation, exploring the potential for personal growth and change through the transformative power of clothing.