Punjabiyat

Punjabiyat is more than a brand — it’s a living, breathing expression of Punjabi culture, reimagined for today. Founded by Rajbeer Singh Chilana — an artist, entrepreneur, and marketing professional raised in a Sikh family rooted in both Montgomery (Sahiwal, Pakistan) and Jaipur — Punjabiyat is a heartfelt attempt to preserve, promote, and reframe the vibrant identity of Punjab across fashion, food, art, music, and literature. From reciting Gurbani at state-level religious competitions to falling in love with Amrita Sher-Gill’s bold vision, Rajbeer’s journey through Gurmukhi, Sikh traditions, and Punjabi literature laid the foundation for this cultural initiative. Punjabiyat is a celebration of: 🥁 Heritage — Folk traditions, Sikh history, and timeless values 🧵 Aesthetics — From Phulkari to the progressive spirit of Punjabi art 🍲 Flavors — Culinary stories of spice, simplicity, and soul 📚 Voices — Literature, music, and people shaping Punjab's narrative Born in the land of five rivers but now spread across continents, Punjabiyat is for everyone who carries Punjab in their soul — whether by birth, by language, or by love.