PunnyaDhara

PUNNYADHARA is born out of a marriage between Ad-Tech + D2C + FMCG industry. We are a beverage company, starting from bottled drinking water wanting to create an iconic brand that delights consumers and makes the world a better place. Our product is sold at a subsidised rate of 70% off from market prices. Ex - Our 250 ML bottled water is sold for Rs 3 against an MRP of Rs 7. We are setting up 1000s of direct POS across Delhi NCR, bypassing traditional wholesalers and retailers (and their 60-70% margins) and offering bottled water at most affordable prices. We aim to monetise our distribution reach by providing brands to advertise and promote themselves on our bottle labels to reach directly to millions of customers daily. Our in-house technology captures real time data that none of the OOH - BTL advertising mediums have ever captured.