Purala

Purala is an Indian handloom textile production house founded in 2024, dedicated to designing and manufacturing textiles into versatile bespoke fabrics, weaving a narrative of sophisticated sustainability. Led by Founder and Creative Head Shikha Chaurasia, we collaborate with a network of artisans from diverse communities nationwide to create conscious products that transform spaces into sanctuaries of comfort & style. We specialize in curating both in-house & custom-designed fabrics, creating artisanal products with a global appeal. Purala encapsulates centuries-old artistry infused with contemporary motifs. With a mission to redefine the narrative of Indian textiles, Purala embodies sustainability, ethical practices, and social responsibility, offering a one-of-a-kind pathway to a more conscious way of living. At Purala, we operate within a B2B framework, providing a comprehensive array of textile products and services tailored to the needs of sustainable fashion and home furnishing labels, designers, the hospitality industry, and interior and architectural firms. Products include fabrics, bedsheets, cushions, table linen, bath linen, curtains, and throws. Our primary expertise lies in handloom weaving, as well as a fusion of classic techniques with modern sensibilities like hand embroidery, hand block printing, weaving, and patchwork. These forms are the cornerstone of our artisanal production, ensuring each piece reflects unparalleled quality and authenticity. Purala offers bespoke textile solutions, blending traditional Indian craftsmanship with modern design sensibilities. We excel in both bulk manufacturing and crafting custom-made textile products, adeptly meeting the diverse demands of our clientele with precision and expertise. Our services involve creating meaningful textiles that reflect our commitment to sustainability and social impact.