Purl

Purl Applications Ltd was set up by a small team of Out-Of-Home (OOH) Media professionals in the UK who wanted to help the worldwide Out-Of-Home Media market grow in a better, faster and cleaner way. The Purl SaaS platform is an end-to-end OOH Campaign Planning, Buying, AdServing and Performance Reporting service that enables Media Buyers to activate OOH campaigns directly with OOH Media Owners. The past 4 years have seen the team work with the UK’s biggest media agencies and their world class client brands including Disney, Mondelez, LVMH, COTY, LEGO, LLoyds and Samsung. Purl ensures that hundreds of millions of OOH media spend has gone directly to Publishers/Media Owners rather than on tech-taxes. The bypassing of SSP and DSP 'Tech-Taxes' means that more money gets spent on media rather than middlemen.