PurposeBank

In November 2021, VisionBank was classified as a Women Designated Institution (WDI). This designation prompted discussions among VisionBank leaders who decided they no longer wanted to just do work - they wanted to do good - they wanted to contribute to their greater purpose. And thus, the notion of PurposeBank was born. With PurposeBank, we aim to provide financial education, promote banking services, and be a stable source of funding to entrepreneurs, women owned businesses, low- to moderate-income individuals, and majority minority groups throughout Central Iowa. We show commitment to our communities by supporting small businesses, hiring locally, engaging in local politics, donating to non-profits, volunteering our time, and doing all the critical things that make our neighborhoods more enjoyable. In addition to these efforts, PurposeBank also donates 10% of its profits back to local organizations working to promote, educate, and increase economic vitality in local individuals and women.