PVR Direct Ltd

Supplying smarter tooling solutions to UK manufacturers for over 25 years. At PVR Direct Ltd, we’ve been helping engineering and manufacturing businesses save time, reduce costs, and improve production since 2000. Founded and run by industry expert Paul Rooker (35+ years experience), we specialise in sourcing and supplying high-quality cutting tools, inserts, workholding equipment, and precision components — tailored to the specific needs of your machines and processes. We’re proud to offer: • 📦 Efficient supply of leading-brand cutting tools and components • 💡 Expert advice on tool selection, cost-saving alternatives, and production improvements • 🔍 Hard-to-source tooling and discontinued parts • 🤝 Personal service with long-term client relationships at the core We’re not a catalogue company. We’re a trusted partner to UK manufacturers who want tools that work — not guesswork. Let’s make your tooling smarter, not more expensive. 📞 Contact us to discuss how we can support your operation.