Pyrl

Our lives have become increasingly more digital over the last decade and as a result, we’ve had to grapple with big challenges both moral and practical about our privacy, our data, and our expectations of how both governments and businesses behave within this context. For the most part, we have been along for the ride and left to confront the reality that we have had no power, no say and no choice about the outcomes of decisions companies make about the capture and use of our personal and private data. In the wake of major data breaches, mounting concerns about privacy, and large-scale campaigns designed to manipulate people with their own misappropriated data, consumer mistrust is at an all-time high and governments both local and national are finally starting to act. But even with legislative action, as a consumer, it’s hard to know where to start, and how to take control over your own data. We believe that certain kinds of data, especially our buying behavior, preferences and interests are extremely valuable. Not only monetarily, as is evidenced by the massive data tracking industry that has matured over the last several years – but also in the knowledge and benefits it can unleash for the individual consumer, over their commercial relationships, their health, and their finances. That is our mission. Pyrl is the first platform that enables businesses give consumers the privacy, use, and value of our own information, whenever we buy things. Pyrl puts power into the hands of consumers to easily and control the privacy of our most valuable data – how we spend our money. Right down to the item-level sku. With all the companies we do business with, in one place. Welcome to Trust-based Commerce Pyrl is empowering consumers to flip commerce on its head, own their own data, and to reward only the businesses who earn their trust.